How Content Analytics tracks the influence of content of pipeline and revenue

Diana Ramirez Updated by Diana Ramirez

Welcome to our best in classย #dreamdatarecipes! ๐Ÿš€

Today ourย Director of Data Science- Mikkel Settnes, will give you a quick insight into how ourย content analyticsย feature works.

๐Ÿ‘‰ย Key takeaways:

  1. To analyse the effectiveness of your content in a b2b context, we need to join together visitors into accounts to get the actual customer journey.
  2. The main problem usually is: different Stakeholders interact at different times with your content without necessarily signing up for something.
  3. The overall question is: How does this connect to your revenue and pipeline?

Watch the Video to get the full insights! ๐Ÿ˜‰

How did we do?

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