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How it works
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Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
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The Onboarding Process
What is Dreamdata? [VIDEO]
Dashboards
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Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Revenue Analytics
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Types of Attribution Models
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Setting up AdRoll
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Connect your Dreamdata data to Amazon Redshift
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How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
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Setting up Dreamdata Web tracking (analytics.js)
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Menu: Settings
Setting up your customised Stage Models
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UTM Mapping
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Can I exclude content or websites from being tracked?
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Some of my deals are flagged with "no-tracking". What does it mean?
Stage models in Dreamdata Free
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Quick learning videos!
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- Quick learning videos!
- How Content Analytics tracks the influence of content of pipeline and revenue
How Content Analytics tracks the influence of content of pipeline and revenue
Updated
by Diana Ramirez

Welcome to our best in classย #dreamdatarecipes! ๐
Today ourย Director of Data Science- Mikkel Settnes, will give you a quick insight into how ourย content analyticsย feature works.
๐ย Key takeaways:
- To analyse the effectiveness of your content in a b2b context, we need to join together visitors into accounts to get the actual customer journey.
- The main problem usually is: different Stakeholders interact at different times with your content without necessarily signing up for something.
- The overall question is: How does this connect to your revenue and pipeline?
Watch the Video to get the full insights! ๐